Successful Storytelling for Business Mastery
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How can we help you?


With 25 years' experience as a communications professional for leading companies, Lesley is a trusted advisor who develops smart strategies, compelling messages and stories that succeed. She is also a trainer and speaker who educates clients to gain the insights and acquire the skills needed to succeed in the 'Attention Economy'. 

Here's a broad overview of the main options that businesses and individuals should consider when it comes to business mastery through successful storytelling.
  • Planning prevents problems: Develop a sound communications road map to guide your business from where it is today towards achieving your vision. Armed with clearly articulated strategy that identifies and prioritises target audiences, maps messages, and highlights opportunities to connect with influencers, your team will be on the same page. Delays and problems can be avoided when it comes time to implement
  • Sort out that copy: Words are powerful. Whether you're communicating in writing, by voice, video  or in person; the stories you share with prospective clients, peers or influencers have never mattered more
  • Tune in to your customer or target audience: Creating listening posts and feedback loops is critical to being able to respond more agilely to changes in customer expectations or to offsetting potential issues
  • The power of online communication: Understand where to focus your efforts to achieve your goals and to satisfy customers who increasingly expect businesses to adapt to 24/7 and online mentality
  • Online 'Marketing Success' course: Lesley is developing an exciting and powerful online course for small producers and family farms "Marketing & Communication Success for Small Producers & Family Farms". Drop us a note via our 'Let's Talk' page if you'd like more information about do-at-your-own-pace opportunity to learn the secrets to taking your business or farm to the next level
  • 'Board-Ready' executive services: Senior managers, company founders and entrepreneurs who aspire to attracting media and conference speaking opportunities or offers of board positions should ask about our management services. From a single speech or script to a complete tailored reputation service, we guide leaders in refining their personal brand and niches. We research and identify trends, talking points and opportunities. We recommend and develop content to make your 'people-who-matter' take notice. And if you feel your 'look' needs a complete revamp we can recommend an associate to guide your personal image
  • Access our training and counsel wherever you are:  We offer online training and counsel for clients who are on the road a lot, are on rural properties or simply aren't in our neighbourhood. Phone, email and Skype services offered according to your preference.
Professional Associate Services:
  • Advertising and media buying
  • Communications performance management, measurement & analytics
  • Copywriting
  • Personal image consultant 'dress for success'
  • Events management
  • Graphics design
  • Online community management
  • Online influencer research
  • Photography
  • Stylist
  • Website design, development and management

Lesley and her colleagues are talented professionals with a minimum of 10 years' experience each. Say goodbye to being sold by senior consultants only to have them switched and ending up stuck with  juniors. With no marble foyers, expensive CBD rents or BMW parking to pay for, say hello to quality senior staff at a fraction of what the big city agencies charge.

Retainer Clients:

Avoid the need to constantly re-educate new consultants about your business. For a fixed monthly fee (excluding expenses) we become your outsourced Communication team.

You benefit from our preferential client rates, category exclusivity and the peace-of-mind of knowing we are keeping an eye out for opportunities for your business all the time.

With agreed projects and activities and regular reporting, your results will improve markedly.

Casual Clients:

-If scope of work or budget means that you only require expert communications services from time to time, Lesley also works with clients on an individual as-needed basis.

For larger campaigns she can call on and assemble a team of experts to best suit your needs.

We welcome enquiries from senior executives to work with them directly or from consultants who would like support in managing peak flow or special projects on an ad-hoc basis.

Ethical Commitment:

We prefer to work with companies that make a positive impact. We are particularly passionate about supporting clients and businesses with a strong commitment to ethical, sustainable or regenerative business practices.

We operate with integrity and a strong  focus on ethics. We value conscious leadership, caring for people and avoiding adverse environmental impacts due to our practices.



Whether you live and work in the country, a city or travel widely, we will tailor professional communications strategies and programs to your audiences and challenges. My personal commitment is 'Your Success is My Priority'.
Locations: Sydney, Central Coast, Mudgee & Online

© Copyright 2016 - Lesley White, Lesley White Communications - All Rights Reserved
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  • Stories Matter
  • WE OFFER
  • TRAIN TODAY
  • IT WORKS
  • LET'S TALK
  • NEWS & BLOG