Successful Storytelling for Business Mastery
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About Us

Independent, senior content creators and professional communications and marketing advisers. Our expertise and experience encompasses reputation management, corporate profiles, launches, community relations, social media strategy, working with the media, staff communications, change management, trade marketing, media and messaging coaching, leveraging sponsorships, brand strategy and digital/online communications.

Also website design and development, public relations, branding/messaging, market research, social media marketing, online marketing, copywriting, content marketing, CRM consultancy.


Us

Lesley White brings decades of business, writing and presentation expertise to clients across Australia. Her professional and collaborative approach as a communications strategist and expert content creator helps her clients craft compelling stories that cut through the clutter, appeal to all manner of target audiences and customers, and achieve concrete business outcomes. Lesley's passionate about localisation, regenerative & sustainable businesses, conscious leadership, gardening, holistic health, good food, meditation, living in Mudgee & always learning.

Ella Legg

Our History

Lesley has worked within industries as diverse as consumer technology, movies, FMCG, luxury goods and finance, publishing, agriculture, marketing services, clubs, and manufacturing. The brands she has worked with include household names eBay, Sony Electronics, Parfums Yves Saint Laurent, Nestlé coffee, Kodak, Paramount Pictures and Canterbury Hurlstone Park RSL.

She has addressed audiences of over 500 people at major industry conferences including Ad:Tech and SEO Room. She has crafted speeches for senior executives at some of the world's leading brands and coached others to become confident public speakers with skills to handle critical stakeholders and media interviewers alike. Lesley has lead media on overseas product launch tours, helped big and small businesses to clarify their communications objectives and achieve exceptional results and supported all manner of businesses to transform messages into compelling stories that cut through the information overwhelm.

She is particularly passionate about working with sustainability-oriented businesses, and regional producers who dream of achieving the success and results that are typically reserved for bigger players.

Our Partners

We call on a stable of trusted partners to expand our client offering. These experienced professionals have proven track records in:
  • advertising
  • customer segmentation
  • graphic design
  • logo and brand development
  • photography
  • marketing performance measurement & analytics, and
  • website development & management.

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  • Stories Matter
  • WE OFFER
  • TRAIN TODAY
  • IT WORKS
  • LET'S TALK
  • NEWS & BLOG