As early as 2014, Facebook was the one network that people used less. In the same year that Pinterest activity increased by 97% and Tumblr by 95%, Facebook was the only big network to experience a drop in active usage, by 9%
Close to home the slide was most acute in Asia Pacific, where the rate of active Facebook users declined 12%
Now a study released today by Information.com (and reported by Forbes) revealed that we're sharing original (personal) information on Facebook far less these days. The intimate and personal space that was Facebook is morphing towards more professional content.
But when when professional content can be more-easily accessed elsewhere, Facebook faces a big challenge. Can it retain some of its original intimacy and keep its users engaged?