Stories Matter

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Lesley White | Founder & Principal
With smart communication strategies, a sound understanding of who you're talking to and memorable stories that are easy-to-love and effortless-to-share, you'll cut through the clutter, achieve greater impact and improve the esteem in which you, your product or service is held.  How?

1. Developing compelling stories. From communication strategy to messaging frameworks, we transform your content into written materials, scripts, speeches, business pitches (and more) that work.

2. Influencing the influencers. We identify the people-who-matter-most for your business (whether media, trade, community members, investors, employees, or peers, conference attendees, regulators, either in-person or online) and recommend how to engage with them.

3. Sorting out your online presence. Digital communication is critical for achieving 24/7 presence and broadening your reach. We develop website content that performs and help our clients to create or manage their social network presence including Facebook, LinkedIn, Instagram, Pinterest and Twitter.

4. Coaching executives & business owners. All great speakers, negotiators and motivators have learned - through education or experience - how to frame and articulate messages for different audiences, how to nail interviews and how to tackle criticism with grace. Standing out from the crowd and attracting the opportunities you want isn't a matter of chance.

We equip business owners with the tools and techniques they need to achieve greater clarity and more powerful outcomes. As a result our clients are well-prepared for managing tough issues and negotiations. And they attract more opportunities (sales leads, media interviews, guest blog offers, speaking engagements) whilst remaining authentically themselves.

Right Forest?

Author Stephen Covey wrote about a logging crew who boasted of how hard they'd worked. Their manager checks: no injuries, number of trees felled, are chainsaws still in good condition? However on hearing the report the true leader climbs to the top of the tallest tree, surveys the location and calls down "Wrooong Forest!"

Does your Communication Strategy focus on what's most important?

Would you benefit from the
smart planning that companies
with full-time marketing, pr and communications experts already enjoy?

Reputation Matters

Did you know that people in first world countries are bombarded with over 3000 marketing messages every day?  In our era of information overwhelm 'Attention is a resource - a person only has so much of it'.

With the rise-and-rise of 'always on' digital communications, competition is more fierce yet opportunities are more abundant.

Are the words you use and stories you tell reaching the right people? Are they memorable and easy to share? Do they lead to positive action?

Do you have skills and confidence in front of a 'live' audience or online? 

Rural Producers

Small producers, family farms and owner-operated rural businesses face a particular set of challenges when it comes to getting the word out.

Smaller local markets and tough competition from city-businesses or 'Big Ag' makes expanding networks and carving out a sustainable niche even more critical.

Do you need to be pointed in the right direction to take advantage of new opportunities?

Would you benefit from online communication coaching that you access when it's convenient to you?
Thank you for visiting. We encourage you to discover more about our expertise and drop us a line. You'll find our contact details on the 'Let's Talk' page.
Locations: Sydney, Central Coast, Mudgee & Online

© Copyright 2016 - Lesley White, Lesley White Communications - All Rights Reserved