no matter how cashed up the opposition may be) how can you stand out from your competition when you are so busy and focussed on keeping day-to-day operations ticking over?
When customers expect you to be available 24/7 it's easy to become confused by the options that are emerging. What's the latest thing? How can I make people remember me and my message? How can I compete with businesses that are more cashed up than mine? How should I handle criticism or objections to my project or plans?
The good news is that, although technology changes, people essentially need the same thing from companies they spend their money with as they always did. They're seeking products and services that meet functional and psychological needs, great customer service and ideally to deal with people they like.
It's not always the company with the greatest product or service who succeeds best. Developing powerful stories and messages is vital for attracting new clients and markets.
Whether you're a small producer or family farm, a business that needs to update its online presence, a leader who would like to be known as an industry-expert, an organisation in need of coaching to create stronger messages and outreach to the media, the community or to regulators; Lesley White delivers professional communications that kick goals.
With 25 years' experience in professional communication with some of the world's leading companies, Lesley White coaches and guides businesses through limitations and changes to help them create compelling messages and stories that deliver success.
* Marketing & Communication Success for Small Producers & Family Farms
* The power of online communication: where to focus your efforts to achieve your goals and to satisfy customers who increasingly expect companies to adapt to 24/7 and online mentality.
* Sort out that copy: words are powerful whether they're being communicated in writing, by voice, video or in person. The stories you share with prospective clients, peers or influencers have never mattered more.
* Tune in to your customer or target audience: creating listening posts and feedback loops is critical to being able to respond more agilely to changes in customer expectations or to offsetting potential issues.
With customers increasingly expecting companies to adapt to the 24/7 and online mentality how can small producers and family farms stand out from the competition from bigger players?
When you want to thrive not dive in business, nurturing positive and profitable connections with all your audiences is critical. Creating strong feedback loops & compelling stories that are easy to love and effortless to share will be an important element of your future success.
Lesley White helps organisations to master marketing and communications skills such as storytelling help you carve our your niche in a world in which customers increasingly expect
Lesley White advises businesses large and small. She has a great passion for supporting small producers and family farms to cut through the clutter and the competition and reach new customers and new markets.
Proven tools and techniques for established and new businesses alike. Develop memorable stories and craft a better impression today.
Professional writing that cuts through the clutter and creates a positive impact. Appeal to customers, potential clients, investors, staff or regulatory authorities.
Effective content strategies, issues change management and new business acquisition programs for B2C and B2B. Dive deep for a strategy that works.